STRATEGI BISNIS BERKELANJUTAN PADA PRODUK KRIBO (MIE KREMES BROKOLI) SEBAGAI INOVASI PANGAN SEHAT RAMAH LINGKUNGAN

Abstract

The environmental crisis and unhealthy consumption patterns are serious challenges in the modern era. In this context, food innovation based on local natural ingredients is a strategic step towards sustainable development. This community service aims to analyze the application of sustainability business principles to the Kribo product (Mie Kremes Brokoli), a broccoli-based snack developed to address consumer needs for healthy, economical, and environmentally friendly food. The approach used is the Triple Bottom Line analysis (People, Planet, Profit) and the Sustainable Business Model Canvas to map Kribo's sustainability values ​​​​in three main dimensions: social, environmental, and economic. The results of the community service show that Kribo has strong potential as a sustainable business, with added value in empowering local farmers, using natural ingredients without preservatives, and recyclable packaging. With a marketing strategy based on nutrition education and the "eat healthy without guilt" campaign, Kribo can build consumer awareness of the importance of a sustainable lifestyle while creating a competitive advantage in the snack market.